“The Culture Company Unleashed a SUPERNOVA”
Laury Hammel, CEO, Longfellow Clubs
Longfellow health clubs is a network of local health and sports clubs, holistic health centers, children’s centers, and camps that serve 12,000 members and an additional 10,000 clients every year just outside of Boston. In addition to standard exercise rooms and classes, Longfellow offers world class indoor tennis, daycare, swimming, basketball, children’s programs and summer camp.
The recession and new competition were hitting Longfellow’s sales. National fitness chains have begun to penetrate their market. These chains often offer low prices by specializing in only exercise rooms and classes. With budgets tight some members were moving on.