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By Living on Purpose Terracycle Turns Garbage to Gold

= Last month my fascination with how values and purpose can drive corporate culture, products and brand took me to Trenton, New Jersey to visit a company called Terracycle. terracyle, it turns out, is an incredible example of how staying true to your values and purpose can translate into a robust business. Terracycle has pioneered a business model that is not only helping solve our garbage crisis; it's also fueled their exponential growth over the last several years. Now with revenues of $20 million a year, they are rapidly creating a new asset class--garbage. Their business model is one of a kind--Terracycle may be one of the only companies that has negative cost of goods. Companies pay Ter

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Alicia Korten

CEO & Culture Creator

(703) 875 - 9139

info [at] theculturecompany [dot] com