CULTURE INSIGHT BLOG 

Get inspired with ideas on how to activate your values-driven culture. 

Stories

Nothing accelerates your culture transformation like a good story. I gave a keynote to a network of one hundred hospitals on the neuroscience that explains why. Our brains are literally hardwired for story. We take fragments of information and turn them into stories. When we're listening to a well-told story, our brain waves actually change their shape to merge with those of the person telling the story. Creating conscious culture in an organization is about making sure that your staff, your leaders and your customers are telling the story you want. Inspired by the right stories, your stakeholders become your brand ambassadors. Zappos calls their principal company value "Deliver WOW through

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Alicia Korten

CEO & Culture Creator

(703) 875 - 9139

info [at] theculturecompany [dot] com