Get inspired with ideas on how to activate your values-driven culture. 


I have a bright yellow biking outfit for when it rains. Long sleeves, long pants, hoodie. It is head to toe NEON yellow. I wear it like a badge of honor. Here's why. When I bought it I was embracing my values of safety. My bike light had been stolen, and I thought a neon yellow biking outfit with reflective stripes might be a good investment. But when I got home, my vanity took over and I decided to return it. My husband Lorne and I stopped by the bike store, picked up a new light and some gear, and went to the cash register to maker our purchases and returns. But the cashier told me there was a no returns policy. I explained to him that I'd asked about returns when I had bought the piece (

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Alicia Korten

CEO & Culture Creator

(703) 875 - 9139

info [at] theculturecompany [dot] com